SkillsOne

Project purpose

SkillsOne inspires young people, career counsellors, parents and mature-aged workers to develop positive attitudes towards trades and skills. It also enables them to become more informed of the great diversity offered through vocational education and the exciting emerging career opportunities available to them.

Launched in Sydney in 2007, SkillsOne works with industry, educators, government and TAFE to engage and promote the extensive career opportunities and pathways in traditional trades and emerging skills areas, ranging from automotive, electrical and mining, through to hairdressing, healthcare and horticulture.

In May 2008, Skillsone.com.au was recognised internationally by winning a prestigious Webby Award. Hailed as the ‘Oscars of the internet’ by The New York Times, the Webby Awards are the leading international accolades recognising excellence on the internet. The SkillsOne website was one of only two Australian sites to win in the 2008 Awards. SkillsOne attracts around 20,000 visitors per month.

Project approach

A lack of information, advice and guidance (IAG) plus the convoluted terms and systems associated with technical and vocational education are becoming a barrier to take-up in Australia.

In a country with an ageing population and increasing skills shortages, it was recognised that something needed to be done to encourage young people into trades. In today’s hi-tech and media-friendly environment, there is no better way to reach and inform young people than through the internet and television. SkillsOne has more than 1200 videos on its website, featuring real stories and interviews with apprentices, employers, TAFEs and RTOs.

SkillsOne TV is broadcast on Foxtel and Austar cable networks daily. The episodes are short, inspirational and educational video stories about apprentices and employers, career pathways and industry sectors, as well as trainers and teachers. The integration of SkillsOne television and website is complemented by a media partnership with News Ltd whereby the SkillsOne website links to its cross-media employment network, CareerOne. CareerOne is the leading online job site for trades and skills with more than 1 million page views per month. The presence of SkillsOne on CareerOne provides a further avenue to promote content and attract visitors to the site seeking career guidance and information.

Key benefits and impact

• 20,000 hits on the website, monthly.
• SkillsOne is one of Australia’s leading multimedia companies, broadcast online (skillsone.com.au) and on television, for anyone seeking comprehensive and beneficial information on trades, skills and training within the vocational education sector.
• Provides up-to-date news articles, guest blogs (Information broken down by key industry sector).
• Presents information in an accessible and interactive way including the use of social media to stimulate interest amongst young people while ensuring they are well informed.
  
  

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